National Sales Manager

Company Overview

We are a Minnesota-based company specializing in night vision and optic technologies. A small privately owned business poised for rapid profitable growth! X Vision Optics' success is driven by strong channel partnerships and the voice of our end-user customers who continuously give us the ability to create and deliver top-tier products, engaging and relevant content, and personalized support.

Position Summary

The National Sales Manager will be the divisional P&L leader for X Vision Optics', ultimately driving business results and performance through product development, product strategy, and revenue generation that supports the annual operating plans and overall strategy of the business. This person will be the face of X Vision Optics and will be responsible for all sales channels. They will lead all value-creation activities for this business unit and manage all assigned resources.

This role will be the front-line sales leader and business strategist; setting annual goals and budgets, then leading the internal sales team and external partners to ensure that those goals are met.

Responsibilities:

Create a strategic divisional budget and manage adherence
Deliver sales results - annual operating plans including sales, margin, and net income
Lead sales planning and retail data analysis
Develop and maintain strong relationships with retail partners and distributors
Provide input and support in developing and maintaining a social media and email marketing strategy
Present ongoing reporting and examine areas for potential growth
Collaborate with a team to successfully support product launches and raise brand awareness that will result in the aggressive profitable growth of the brand and company
Manage and mentor in-house and contracted external sales teams
Contribute to product development and future line innovations
Track monthly engagement and other KPIs across all channels

Experience Requirements:

3-5 years of experience in the sporting goods industry (ideally the shooting industry)
A proven track record of managing:
- P&L results
- Managing sales and sales rep. groups to deliver annual revenue plans
- Selling to and supporting national retailers
Experience selling in the .com and e-commerce channels
Experience selling hunting or sighting products to the consumer market

This is NOT a remote position / one to two days per week in the office - Red Wing MN and there will be up to 20% travel to see customers, work trade shows, and support rep groups with their customers.

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